MBA in Marketing Management
The Online MBA in Marketing Management at IGNOU is designed to develop strategic marketing expertise and decision-making skills. It is ideal for professionals looking to expand their careers in marketing and advertising domains.
Online & Distance MBA in Marketing Management Course Overview
The IGNOU MBA in Marketing Management is a two-year degree that focuses on developing specialized skills in consumer behavior, e-business and marketing communication, branding, and market research. This curriculum is broken down into four semesters and can be extended to four years to accommodate students who work. Candidates must hold a bachelor’s degree with a minimum of 50% (45% for SC/ST/OBC candidates) from a university recognized by the institution. This is offered through the university’s distant learning mode, which allows students to get study materials, access other online resources, and address their problems from regional locations. This strategy helps learners gain specialized marketing abilities while adding other commitments that are characteristic of those intending to progress in marketing careers.
Online & Distance MBA in Marketing Management Duration & Eligibility
The program requires a minimum of 2 years for completion, with a maximum period of 4 years. Applicants need to have a bachelor’s degree with at least 50% marks (45% for reserved categories) and may need to clear IGNOU’s OPENMAT entrance test.
This course offers flexibility to accommodate working professionals, with a curriculum covering digital marketing, consumer behavior, and brand management. It ensures that students are well-prepared for the dynamic marketing landscape.
Online & Distance MBA Specializations from IGNOU
IGNOU MBA in Marketing Management Fee Structure
| Details | Amount |
|---|---|
| OPEN MAT Fee | 800/- Rupees for Open Category + 600/- rupees for Reserved Category |
| Registration Fee | 300/- Rupees |
| Course Fee | 15,500/- Per Semester |
| Examination Fee | 200- Per Subject |
IGNOU's MBA in Marketing Management Course Curriculum
MMPC-01 – Management Functions and Organizational Processes
MMPC-02 – Human Resource Management
MMPC-03 – Business Environment
MMPC-05 – Quantitative Analysis for Managerial Applications
MMPC-06 – Marketing Management
MMPC-07 – Business Communication
MMPC-08 – Information Systems for Managers
MMPC-09 – Management of Machines and Materials
MMPC-10 – Managerial Economics
MMPC-11 – Social Processes and Behavioral Issues
MMPC-12 – Strategic Management
MMPC-13 – Business Laws
MMPC-14 – Financial Management
MMPC-15 – Research Methodology for Management Decisions
MMPC-16 – International Business
MMPP-01 – Project Course (Equivalent to 2 Courses)
MMPC-17 – Advanced Strategic Management
MMPC-18 – Entrepreneurship
MMPC-19 – Total Quality Management
MMPC-20 – Business Ethics and CSR
IGNOU's Learning Methodology
Study Material
Global Reach
Learning Management
Projects & Assignments
Live Interactive Sessions
Frequently Asked Questions
What industries can I work in after this MBA?
Marketing graduates are in demand in sectors like FMCG, e-commerce, advertising, and technology.
Does IGNOU provide live sessions for the program?
Yes, IGNOU offers live interactive sessions along with recorded lectures.
Can I transfer credits from another university?
Credit transfer policies may apply; contact IGNOU for specifics.
Are there exams conducted online?
Yes, examinations are held online, ensuring accessibility for all students.
What skills will I gain after completing this course?
Key skills include market analysis, brand strategy, digital marketing, and customer relationship management.